When buying an engagement ring it is important to ensure you are buying it from the right place and you are happy in the knowledge that the business is doing its utmost to meet your style and budget. Before stepping foot in a jewellers you should take some time to work out your exact budget. You should also carry out some basic research of your own regarding the 4C’s of diamonds- clarity, carat, colour and cut. The cut relates to how well the diamond reflects light. The carat refers to the weight of the diamond, the colour relates to the diamond’s lack of colour and the clarity relates to the number of inclusions on the diamond. For more detail see our very own Diamond Education.
Once all this is complete, it is now time to look for the best jewellers to buy your engagement ring. These are some key features you should look out for:
Reputable Establishment- It is a good idea to look into the background of the store and see if they have won any awards in their past. If a friend or family member refers you to a jeweller, that’s a good sign. Also check if they have many Google Reviews as these are normally a good indication of the calibre of the jeweller.
Wide Range of Rings- You shouldn’t have to settle for a style of ring so you want to go to a jewellers that has all styles of rings there for you to view. These should include- solitaire, halo, side stone, multi-stone and gemstone rings. By looking at a lot of rings you are sure to find the one you love.
Certified Range of Diamonds- A truly reputable jeweller should have their diamonds certified by one of the three main bodies- GIA, IGI or HRD Antwerp. This ensures you can trust that the spec of the ring advertised is correct and has been independently validated. There is a lot that goes in to certifying a diamond so for more see Diamond Certification
Allow You to Make the Ring You Want- If you have a ring style in mind and the chosen jeweller has nothing to match it, the option should be there for you to custom make your ring. This should be an integrative experience where you receive a CAD image of the ring before it goes to be made up, for your approval. Another option is that if you love a ring’s setting but budget constraints won’t allow you to buy it as is, you should be able to change the centre diamond to meet your budget by lowering its spec.
Fair Pricing- Engagement rings are a big investment and no one wants to be overcharged. It is important to shop around and take note of the spec of the rings you see to make sure you are getting the highest quality ring for the best price.
Returns and Deposits- If you decide to go out on a limb to try and choose the engagement ring yourself, prior to proposing, you should check the T&Cs of your purchase just in the off chance they don’t like your choice! Check to see if the jewellers allow you to return it, if unworn, to swap for a new one. Also, most jewellers are aware that paying it all upfront is too steep for many, so most jewellers will take a deposit upon ordering and allow you to pay in installments.
Independent Valuations- All rings should come with an independent valuation to verify the quality of the ring. This is also useful for insurance purposes.
Locally Made- It is important to know where your ring has come from and who is responsible for each step of the process of making the ring. An in-house goldsmith is also important as if your ring needs to be resized or amended, it shouldn’t take 6 weeks. It is a 2 day process maximum to resize a ring. Also, free sonic cleaning should be made available to you, it takes 2 minutes and makes a huge difference. So, you should make sure your after-sales care is just as good as the pre-sale care!
Impartial Advice- A jeweller should be able to offer a customer impartial and unbiased advice regarding diamonds and rings and not just say what the seller thinks the customer wants to hear. They should offer both the pros and cons of different metals such as Platinum V White Gold and be truthful about the quality of diamonds. Buying Engagement Rings Advice
Here at Bespoke Diamond, we believe all jewellers should strive to deliver this level of quality service.