With slightly more lab than natural diamonds, falling average prices and over a quarter of proposals still coming as a surprise, Ireland is shifting toward rings that suit the hand rather than chasing carat weight, favouring yellow gold with white claws and classic round and oval shapes while cushion and marquise have seen significant growth this year.

• Together (53%): Over half of couples now opt to choose the ring collaboratively. This approach highlights modern partnerships where decisions are shared to reflect mutual tastes and values.
• Surprise (29%): The romantic allure of surprise proposals remains strong, particularly in rural counties, where tradition holds greater sway.
• Discussed (18%): For couples wanting the best of both worlds, discussing options ensures the ring aligns with expectations while preserving the surprise.

1. Approx €78,000 – from Kildare

2. Approx €68,500 – from Galway

3. Approx €65,000 – from Cork

4. Approx €61,000 – From Dublin

5. Approx €47,000 – From Mayo

For privacy reasons, we cannot show the rings purchased here or any other details about the purchasers.

• Sapphire (62%): The clear leader, sapphires are a luxurious and vibrant option in an array of stunning colours
• Emerald (16%): Timeless and elegant, emeralds remain a top choice for couples seeking rich colour.
• Ruby (10%): A beautiful stone that has enjoyed something of a resurgence in 2025
• Moissanite (8%): The best diamond-like alternative, tough and sparkling
• Aquamarine (4%): While niche, they offer romantic and unique alternatives.

(This data applies to all types of rings and jewellery)

• Claw Set Diamond Bands (27%): These sparkling favourites cater to brides who want added glamour. The claw setting enhances brilliance, creating a perfect balance of sophistication and sparkle.
• Plain Bands (25%): Timeless and understated, plain wedding bands are now the second most popular choice for brides. Their simplicity complements elaborate engagement rings, allowing the centrepiece to shine while symbolising enduring love.
• Pavé Set Bands (19%): Pavé styles continue to grow in popularity, offering intricate designs where small diamonds cover the band for continuous sparkle. A great choice for brides wanting an elegant yet luxurious look.
• Crown Style (16%): Unique and romantic, crown-style rings are ideal for brides seeking something unconventional and decorative. They pair beautifully with solitaire or three stone engagement rings.
• Claw Set Fancy Shape Bands (6%): Incorporating fancy diamond shapes such as emerald, pear, or marquise cuts, these bands allow brides to express individuality and add visual intrigue.
• Channel Set Bands (4%): Known for their clean and sleek lines, channel-set diamond bands appeal to brides with a modern aesthetic who appreciate durability and refinement.
• Other (3%): From custom designs to mixed metals, this category reflects the growing desire for personalised and unique wedding bands.

• Plain Polished Bands (48%): The enduring classic, plain polished bands are the clear favourite among Irish grooms. They represent tradition, simplicity, and timeless appeal. This style remains popular across both urban and rural counties.
• Double Line Polished Bands (32%): These modern bands introduce subtle detailing, making them perfect for grooms who want a touch of sophistication while maintaining a polished finish.
• Plain Brushed Bands (15%): Offering a sleek, matte finish, brushed bands cater to men who prefer a contemporary, understated look. Their texture adds a stylish, masculine touch.
• Bi-Metal Bands (3%): Combining two metals, such as yellow gold and white gold, these rings are perfect for men who want a distinctive, modern look while maintaining traditional roots.
• Other Styles (2%): This includes bespoke designs and textured finishes, reflecting the growing trend for individuality among modern grooms.